“21 Types Of Content We Crave” Webinar: Why Boring Isn’t Memorable And What You Must Do About It
Pay Close Attention
Pay close attention.
I want to teach you a valuable concept borrowed from memory athletes – people who compete in memory competitions.
It’s a method that you can used to create more memorable content.
At the end of this post, I will also offer you the chance to purchase access to a recording that will teach you ways that you can apply this method in the content you create.
Earlier this year I read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”.
That’s a weird title, huh?
Wondering what it’s about and what it can teach you about content marketing?
Check out this description of the book from the publisher:
“Moonwalking with Einstein recounts Joshua Foer’s yearlong quest to improve his memory under the tutelage of top ‘mental athletes.’
“He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist’s trade to transform our understanding of human memory.
“From the United States Memory Championship to deep within the author’s own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.”
It was a really interesting book because I ended up learning a lot about memory all while being caught up in the story of whether Joshua would win the U.S. Memory Championships or not.
Today I just want to share one interesting fact from the book.
It’s a fact that will reveal to you why you can’t possibly survive as a content marketer (or a business trying to create content to attract prospects) if all you create is generic, “me too” content.
The Memory Technique That Can Improve Your Content Marketing
Here’s the fact that Joshua shares in his book.
“The principle underlying all memory techniques is that our brains don’t remember all types of information equally well.”
He goes on to say that our brains are good at remembering visual imagery, but not so good at remembering words or numbers.
He goes on to say, “The point of memory techniques is… to take the kinds of memories our brains aren’t good at holding on to and transform them into the kinds of memories our brains were built for.“
Did you catch that?
Don’t miss it. Read it again if you have to.
Why? Because it’s the key to getting your content marketing noticed and consumed instead of being ignored by the reticular activating system in your prospect’s or customer’s brain.
Joshua says one last thing I want you to hear.
He says, “The general idea with most memory techniques is to change whatever boring thing is being inputted into your memory into something that is so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”
You might not realize it, but you have just read the problem and the solution we all face today.
It’s the only solution in a world with the ever-growing problem of information overload.
The Basic Revelations From This Memory Technique You Must Understand
Let me repeat the basics to make sure you didn’t miss them:
1. Our brain doesn’t remember all types of info equally well.
2. It remembers visual things, but not words and numbers so well.
3. You must change boring input into something “so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”
What This Means To You As A Content Marketer
Here is what I want you to understand: the method memory athletes use (converting boring content into colorful content) is the same method YOU must use when creating content marketing.
You have to learn how to take the information you want to communicate and make it colorful, interesting and memorable.
That’s what I want to teach you to do.
I’ll teach you how to do that by teaching you what I call the “21 Types Of Content We All Crave.“
A Chef With Only Two Ingredients?
Can you imagine a top chef trying to create an appealing dish with only one or two ingredients? They might be able to pull something off, but it would not be as desirable as one in which they could use a variety of ingredients.
If you want to have any hope of getting through to your audience, then you must expand what you offer on your “content menu.”
The only way to do that is by learning the secret of using the “21 Types Of Content We Crave.”
Once you understand the types of content that people crave you will be able to use them to spice up your writing and create content that people will happily consume.
What My “21 Types Of Content We Crave” Webinar Covered
In this webinar, I revealed:
- The main barrier that is keeping your audience from ever getting your message (a Neurological reason your content is ignored)
- How to break through that barrier
- The 21 types of content that everyone craves
- 3 famous people who have used the methods I teach you and have become successful from it
- How to use these 21 types of content to spice up your content, so you can create content that is in engaging, memorable, and influential
- The exact process I use to create engaging content (I take you step-by-step through my process)
All that to say…
I’ll reveal to you little-known methods influential content creators use to craft content that is powerful and effective.
How Much This Webinar Recording Will Cost
You only pay $99 to access the video recording.
Along with your purchase you will also receive:
- A .PDF copy of the slides that were used during the webinar.
- An AUDIO recording of the webinar that you can listen to.
(You listen to it online or download and listen to it later.)
Not only will you have access to the recording, but you can also:
- Allow anyone staff member from your business to access the recording.
(Just please do not share it with any person who is outside of your business or who not a staff member. They need to pay for the recording otherwise it’s stealing.)
- Apply the FULL $99 value as a discount towards my future “Content Boosters” course that I will be offering.
Click below to buy the VIDEO recording of the webinar for $99.
Click below to buy the AUDIO RECORDING ONLY of the webinar for $79.
Note: By clicking the above button you are purchasing the $79 audio version and you will receive:
- Access to listen to the audio version online using our audio player.
- The ability to listen to the audio version offline by downloading the MP3 version of the recording.
(*You will receive the audio version for FREE when you purchase the $99 video recording.)
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You can use PayPal, your credit card or any of these other options listed.
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