What Are The “21 Types of Content We Crave”?

content overload

It’s Origin

I came up with the idea for this infographic one day when I began thinking about the common themes of content that appeal to people across a wide range of audiences.

I had the infographic created and wrote it for ContentMarketingInstitute.com.

It originally appeared on their site back on June 5, 2012.

Before their site redesign, the number of times it had been tweeted was over 800 times.

21 Types Of Content We Crave (INFOGRAPHIC)


NOTE: This post originally appeared on ContentMarketingInstitute.com back on June 5, 2012.

Before their site redesign, the number of times it had been tweeted was over 800 times.


If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them.  For content marketers, this is a cardinal sin.

The Key Question Is:
What kind of content 
universally resonates with people?

To help you, I’ve created a list of 21 types of content we all love to consume.

“21 Types Of Content We Crave” Webinar: Why Boring Isn’t Memorable And What You Must Do About It

Moonwalking With Einstein

Pay Close Attention

Pay close attention.

I want to teach you a valuable concept borrowed from memory athletes – people who compete in memory competitions.

Discover the power of the "21 Types of Content We Crave" and how you can use it to create powerful content with "21 Types of Content We Crave" Webinar Click here to learn more!
  • Testimonials About Scott And The Webinar

Here are some of the kind testimonials I have received about the “21 Types of Content We Crave” webinar and about my expertise in creating engaging content

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When Robert Bruce shared a link to my infographic on Copyblogger he said this about it…

“In the relentless race to deliver what we think the Internet (or its citizens) want, we tend to get cute with our strategies and tactics. What’s forgotten is that people want the same things today as they/we did yesterday. We are an ancient race, and the elemental stories we crave — the ones that truly move us — haven’t changed in thousands of years. Nice reminder of that here, from Mr. Aughtmon.”

Robert Bruce, Copyblogger